Miroane
Miroane is a traditional bakery located in Santos, deeply rooted in family and a strong feminine heritage. Founded in 1996, it began with recipes from Grandma Iza, who crafted delicious treats for 25 years. Alongside its classic offerings, Miroane also brings innovative products and technologies to make daily life easier, providing convenience without sacrificing quality and flavor.
Service
Website
Client
Miroane
Year
2021
About the project
Digital Menu
The main focus of my work on this project was to redesign the e-commerce platform to reflect the company’s new visual identity. In collaboration with the COLOIO design studio, we implemented a strategic restructuring that transformed the site into an efficient digital menu. Now, the emphasis is on showcasing the bakery’s offerings and encouraging customers to visit the physical location.
Process
We began with a strategic phase to understand the client’s needs and goals. From there, we crafted a detailed roadmap that guided each stage of the restructuring.
The objective was to transform the site into an efficient digital menu, showcasing products and creating a visually engaging experience for users. Throughout the process, we explored various layout and interactivity options, always keeping the client at the center of decisions. This approach allowed us to develop a platform that not only enhances online navigation but also encourages customers to visit the physical store, seamlessly connecting the digital and physical experiences.
